Users will soon have a new feature that enables them to lessen the amount of artificial intelligence-produced content appearing in their streams. This step comes as the platform disclosed that it currently hosts in excess of 1 bn AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a full-scale release. This development aligns with a surge in AI content, spurred by new video-generation tools.
AI Proliferation Online
It has been noted that nearly one in 10 of the fastest-growing channels on a competing service primarily display clips produced artificially. A large amount of this content is deemed low-quality AI content, a phrase for substandard, mass-produced content that is typically absurd or bizarre.
“We know from our community that numerous viewers enjoy content produced via AI tools, ranging from digital art to informative clips, and we want to offer the community the power to adjust the amount of that, based on their own likes,” stated a platform representative.
Volume and Proportions
The platform shared that there are currently over a billion videos on its service tagged as artificially created. Overall, in excess of 100 m media items are added to the app each day, making clips made by AI a relatively small percentage of its total content library.
How to Adjust Settings
Viewers will be capable of reduce or increase the volume of AI content they watch by accessing the content preference setting in the platform and selecting the AI content topic. Additional categories that can already be controlled under the filter cover politics, fashion, aesthetics, and movement.
AI Disclosure Rules
The platform’s guidelines oblige content makers to identify lifelike AI-made content, and it bans malicious fake videos of well-known individuals or emergencies. Any realistic artificial content that is not labeled can be deleted under its community policies.
Additionally, the app will now add an “AI-made” tag to content produced via its proprietary AI systems, or identified by an industry-wide initiative for recognizing content made by AI. This measure is designed to deter users from trying to bypass the labeling process.
AI Literacy Programs
TikTok is furthermore launching a $2m educational fund for experts and organizations to develop informative material about responsible artificial intelligence. This initiative will assist charitable organizations specializing in educating coding and technology.
Content Safety Approach
The platform has defended its content review process, during debate over proposals to make redundant a large number of review team members in the UK. The company is expected to reduce 439 jobs in its user protection division in its British office, with worker representatives and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead explained that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by removing the most graphic content before it has to be seen by humans. TikTok announced a notable drop in explicit and harmful content seen by safety staff over the previous year due to intervention by its AI tools.
It is vital to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we also think it’s very important to reduce exposure to unsafe media as rapidly, which is why a significant AI assistance is proving valuable process content quickly.”
